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The Greenland-based company extracts glacial ice from Greenland’s fjords and ships it to the UAE, where such an exclusive product is used in prestigious bars to serve in cocktails.
One of the attractive features of this ice, according to the co-founder of the startup, is its exceptional purity, lack of bubbles and gradual, even melting. The entrepreneur claims that this is the purest water on the planet, because it froze over 100 millennia ago and has not been polluted by anthropogenic substances.
